Theory of Change Development – Ms President Kenya
Media Focus on Africa (MFA)
We created a Theory of Change for one of MFA’s core projects: Ms President, a TV reality show aimed to promote the leadership of women and gender equality as critical to countering violence and for achieving the SDGs in Kenya. The show features a group of women competing to become the first ‘female president’ of Kenya. Throughout the show the women go through a capacity-building program, group tasks and elimination process. The ToC was created for the purpose of better measuring impact and progress in the continuation (Season 2) of the program.